How he grew up his business
The partnership with Novozymes worked well for him and in 1996, he started Multichemi Exports (Pvt) Limited a BOI approved 100% export venture to manufacture textile enzymes and auxiliary chemicals. Multichemi today exports its products to several countries including Bangladesh, India, Madagascar and Jordan. In September 1999, Multichemi Bangladesh (Pvt) Limited was established as a Bangladeshi BOI approved manufacturing company. This is a 100% Sri Lankan owned factory in Bangladesh. To establish Sri Lankan identity, Multichemi Bangladesh launched the “Lion” range of detergents and “Denimex” textile enzymes to the Bangladesh market. The textile enzyme business flourished and the partnership with Novozymes grew year by year and he was able to be the market leader in the textile enzyme business both in Sri Lanka and Bangladesh. By the year 2000 he opened a new office complex at Pagoda Road, Nugegoda.
At that time Mr. Samantha had no dealings in the retail business. Therefore Mr.Samantha decided to enter the retail business with a range of consumer household detergents. But being a small company it was a big challenge for him to do mass marketing and advertising. So Mr. Kumarasinghe came up with a new concept for an independent distribution system to this industry. But according to him it was not a success because his products were too heavy to carry. He realized that the business was stagnating and not growing as he expected. He decided to diversify his business into a different segment and he started a separate factory complex for small scale manufacture of herbal cosmetics under the brand name of “Nature’s Secrets”. At the initial stage he consulted professionals from one of the leading Malaysian cosmetic manufacturers to get product development and formulation guidelines. In the beginning he started promoting the “Nature’s Secrets” brand on TV with the collaboration of a famous beautician while helping her to develop her business too.
Diversifying his businesses in a different direction in 2004, he started EcoProtect Engineering (Pvt) Limited, a joint venture between Multichemi and Coco Technologies Corporation of Philippines introducing for the first time in Sri Lanka the designing and installing of eco-friendly erosion control system using coir based geo-textiles and other coir products.
In January 2008, Mr. Samantha opened a unique factory complex at Millawa, Horana; Nature’s Beauty Creations (NBC) limited to manufacture and market “Nature’s Secrets” cosmetics to fulfill increased local demand. Mr. Samantha’s biggest achievement so far is building a unique herbal cosmetic manufacturing factory the first in the world, surrounded with a large cultivation of over 350 varieties of time tested medicinal plants. NBC is recognized as the first cosmetic manufacturer in Sri Lanka to manufacture cosmetics under European recognized GMP standards and ISO 9001:2000.
Now “Nature’s Secrets” has become the leading herbal cosmetic brand in Sri Lanka while exploiting the opportunities in global markets such as Europe, Russia and the USA and some Asian countries. Mr. Samantha’s vision is to make “Nature’s Secrets” a global brand of herbal cosmetics from Sri Lanka by 2020